The Neustadt Group provides Athlete Career Management services to professional basketball players both in the United States and much of Europe. (www.neustadtgroup.com)
The Challenge:
Develop materials to attract new players and streamline the entire media process for TNG.
Solutions:
- Produce several exhibits in accordance with the new brand. These designs were to be fresh, yet clean and minimalist so the documents are entirely functional.
- Create Highlight Reels for players, and spoofs off legendary scenes such as the “inches” speech.
- Develop an animated logo to match the new brand design to be included in all DVD’s and Videos produced by TNG. The logo communicates the basketball elements as the ball rolls into place, whilst the text animates in creating a strong focal point.
Get the Flash Player to see this player. - Visually express Synergy Statistics in the form on an interactive DVD
- (In Progress) Use a CDN to provide streaming on demand of entire games at with goods speeds regardless of geographic location.